The Rural Tourism Institute

The Rural Tourism Institute will include three components:

Rural Tourism Academy

The Rural Tourism Academy will develop the industry’s first Rural Tourism Executive Certification program that will train rural tourism industry leaders and Extension educators on the principles of sustainable destination management

Rural Tourism Lab

The Rural Tourism Lab will be established in order to leverage land-grant university academic faculty and students to fill critical data and intelligence gaps and provide planning and research support necessary to help destination leaders understand the economic, social, and environmental impacts of tourism to make informed decisions.

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Rural Tourism Peer Learning Network

The Rural Tourism Peer Learning Network will be established to provide facilitated networking and information sharing among destination leaders eager to share best practices and lessons learned and support each other as they embrace the opportunities and challenges in shifting from a marketing to a management approach and learn from each other.