Style ManualWVU Design faculty Eve Faulkes, Rural Tourism Specialist Doug Arbogast and District Rangers held multiple branding meetings in 11 Mon National Forest Partners (MNFP) gateway communities with local stakeholders in June and July 2018 to co-design a brand that allowed residents an opportunity to be part of the forest story. In addition, the Forest Service working group also provided their input. Follow-up phone calls were held with each community to further refine draft design concepts.
This identity system and style guide is the result of the collaborative effort with pilot gateway communities. Gateway signage, kiosk, brochure, web, and wayfinding implementation options are being prioritized and cost estimates are being explored. The entire Mon Forest Towns Identity System and how to use the brand can be downloaded in the Mon Forest Towns Brand Style Guide below:
Usage of the MFT Identity System
The Mon Forest Towns Partnership (MFTP) has developed this regional branding system that can be used by towns, businesses, and other partners in marketing, advertising, and way-finding efforts. The branding was developed to capture the symbiotic relationship of the towns with the MNF, connect them under a unified identity to help increase visibility of the region, and allow for individualization to promote unique aspects of each town. The MFTP will work collaboratively to identify resources to support implementation of the brand.
Approval for use of MFTP intellectual property will be granted only if the requested use contributes to the purpose and objectives of the MFTP. As more designs are developed for the MFTP towns, they may become available in the library of options on the web site.
Thank you for your ideas and for partnering with us in this collaborative endeavor.
Once you've reviewed the full Brand Style Guide, use the links below to download specific files. The .svg files can be scaled up larger, the .eps files can be used with transparent backgrounds, and the .jpg files can be used at the size or smaller, but will show pixels if enlarged. Please use the symbols as shown in the style guide. Be observant that the logo is not accidently stretched horizontally or vertically to fit a space.