Color & Type | Public Interest Design | West Virginia University

The color palette steps evenly from light to dark with two greens in the middle that can read on white and have black over them and remain legible. A third darker green is used rarely on the circles and would not have black next to it. The lightest green should not be used for small text. The numbers below the colors are useful for designers to specify web or print colors.

CMYK 0, 0, 0, 0
RGB 255, 255, 255
WEB #FFFFFF

CMYK 45, 0, 100, 0
RGB 154, 202, 60
WEB #99CA3C

CMYK 66, 20, 100, 4
RGB 102, 154, 64
WEB #669A40

CMYK 90, 43, 68, 36
RGB 3, 86, 75
WEB #03564B

CMYK 75, 68, 67, 90
RGB 1, 2, 0
WEB #010200

Type

The Mon Forest Towns workmark is derived from Univers 85 with perfect circles exchanged for the three Os in the name. The Univers family of fonts has a wide range of weights and condensed forms to allow for a nice contrast between headings and text as well as to accomodate the difference in town name length on signage while presenting a heavy readable word from a distance. The system is numbered to include italic and extended versions, as well as the weights.

If Univers cannot be acquired by the designer using the brand, a sans serif font with an equivalent amount of weights can be substituted for the text and headlines.

sample of Univers font at different weights