Early Logo Versions
During community meetings we heard that the MFT brand should be about connection
to nature and the ecosystems, as well as being personable, active and life-giving.
The bear became that symbol, a creature almost mythical in its infrequency of
being spotted, yet is directly connected to the health of the forest. It is also
a fierce protector and has a historic connection to the forest and the stakeholders
in its towns.
Mon Forest Towns symbol/black and white
The MFTP symbol may be used in black and white on a white background in such a way
that the white N, T and S blend into the background. This is part of the design
that allows the mark to become wed to the page and is a visual gestalt property
called figure-ground.
This mark, when downloaded as an .ai file or .svg file may be enlarged to billboard
size without loss of detail. A .jpg, however, should be used only at the size
of the original or smaller to maintain clarity.
Mon Forest Towns symbol/color
The MFTP symbol will normally be used in green and black, with the town name in
white when it is added. When the color mark is used, the word mark extends beyond
the black boundary. The space at the bottom of the word mark can accommodate
long and short names of towns in the Univers font. When a name fits in the Univers
extra black, it has the most impact. However, the other Univers forms can handle
longer names.
Mon Forest Towns symbol as window
One of the attributes of the word mark being so thick and solid is that its legibility can holdup even when it appears to be a window into the landscape. In this case, the river and mountains converge at a horizon in solid colors.
Mon Forest Towns favicon
The smallest space could be the favicon, 1/4”,for use on web sites and digital map legends.